Marketing

The aim of the course is to introduce students to the fundamental concepts of Marketing.

More specifically, the course addresses the core functions of Marketing and seeks to familiarize students with its basic concepts and practices.

Upon successful completion of the course, students will be able to:

-Describe the main functions of marketing.
-Explain the marketing philosophy and how it should guide a business or a non-profit organization.
-Assess what customer value means and why it is important for customer satisfaction.
-Distinguish the responsibilities of a marketing manager.
-Describe the four “Ps” of the marketing mix.
-Examine the variables that shape the environment of strategic marketing planning.
-Identify and evaluate strategic marketing opportunities.